Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what comes to mind? Would they know how to pull off an OOH campaign from start to finish on their own?

To find out, researchers at OneScreen.ai conducted a survey of 101 senior B2B marketers.

Some 43% of B2B marketers say they've run at least one OOH campaign in the past two years.

B2B marketers say the top words that come to mind when they think of OOH advertising are "different placement locations," "tech/SaaS/AI," and "awareness/brand building."

Respondents say the B2B OOH campaigns they recall seeing most in the past year were roadside billboards and airport placements.

Some 77% of respondents say they'd need agency/platform help to run an OOH campaign from start to finish.

About the research: The report was based on data from a survey of 101 senior B2B marketers.