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Unread 08-19-2010, 09:16 PM   #1
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hi mates!!!
Why doesn't yahoo use their Instant Messenger for PPC marketing?
Yahoo got overture.com for a pay per click advertising. It's based on keywords. Why doesn't yahoo use their IM to do content match on their keywords? Basically when a user type in a sentence IM software would detect an advertiser keyword and under the text.

Why? Policy issues?
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Unread 08-20-2010, 05:58 AM   #2
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Why don't you ask them?

They own the company.....
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