When you are one page on and in the #1 place in the organic search results, you get over 60% of the clicks. So you do the math, if you are in first place you will make that much more money.
The vast majority of website visits happen because of the results that show on a search engine. As Ken mentions above, 60% of the clicks go to the top placed site, so having a high ranking site will create more visitors to your site and hopefully more business for your company.
However, this will only really work if the site itself is ready and users find what they want on arrival, so SEO is not just about high rankings, it is also about on-site optimisation.
The vast majority of website visits happen because of the results that show on a search engine. As Ken mentions above, 60% of the clicks go to the top placed site, so having a high ranking site will create more visitors to your site and hopefully more business for your company.
However, this will only really work if the site itself is ready and users find what they want on arrival, so SEO is not just about high rankings, it is also about on-site optimisation.
I thought about 75% goes to the first 3 ads (in fact what you see without scrolling) but that a good description could make that position 2 receives far more clicks than position 1. Therefore I still use description tags (as seo it has little value but I could effect seriously the click trough rate as SE tend to use the descriptions in their search results.
Search engine position is important. When you appear high in the SERP (search engine result page) you get more click than you would do by appearing very far..!
Businesses appearing on top of a search return are in a better position to get highly targeted advertising. Undoubtedly, it is one of the most effective and yet cheap customer acquisition tool today.
You can be number one but don't get clicked as much as another link further down the results page because you've not provided enough information in your title tag and meta description.. Its something to think about!
When you are one page on and in the #1 place in the organic search results, you get over 60% of the clicks. So you do the math, if you are in first place you will make that much more money.
Search engine positioning
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