Call to action - getting your customers to take the action you want
The call to action
This is so obvious, it can be a little bit patronising but..
If you send someone an email and you want them to go to your website, and you have a link to it, ask your prospective buyer to click the link!
-or-
click here to buy now
-or-
click here to watch this video
-or-
click the order button, enter your credit card details then you'll download it and be reading through it within 60 minutes and implementing what i say.
Try this technique out, it works very well. This is only to get you warmed up in the psychology part of the forum, i'll be getting into some more serious aspects that can dramatically increase your conversions (number of people who TAKE ACTION and BUY)
|