Top Do's and dont's for email marketing

dandare30 · 08-01-2010, 06:57 PM

Hi All

Yes, I'm a newbie so apologies if some of my questions are back to basics.

I've gathered my own list of approx 10 000 emails and I was to start an email marketing campaign.

I have seen some mainstream competitive companies on the web who will send my emails for some good prices.

What I really need (and this is where I really appreciate your help) is someone who can advise me on how to best set up my email titles so it doesn't end up as spam.

There doesn't seem to be many independent tips on Do's and dont's

Thanks in Advance

MEMA · 08-02-2010, 04:38 PM

Hey Dandare30,

Here my tips:

DO:
- Write compelling subject lines.
- Test to see what type of subject lines capture their attentions – a recent study showed that subject lines with 70 characters or more had higher open rates, but you should test to see what works best for your audience.
-Try to personalize the subject line with the recipients’ names or another specific attribute so your message stands out in the inbox.
-Brand your subject line with your company’s name to help ensure recognition
- Use your email marketing to enhance your direct mail campaigns and social networking channels.
- Plan all of your email campaigns well in advance determining the type of communication you want to send, goal, segmented audience, targeted content, design, number of emails per campaign, and delivery schedule.
-Ensure that you have the proper resources in place to handle the additional traffic, calls, and sales that emails generate.
-Get creative with your email marketing campaigns – reach out to web visitors who abandoned their shopping carts, reward your most active subscribers with special offers, etc.

DON'T:

- Only rely on email to communicate with your customers
- Assume that all subscribers that do not open your messages are inactive as some might be reading your emails in the preview pane without triggering the one pixel image that tracks responses

Jetto · 08-07-2010, 03:04 AM

Do include a call to action. It’s easy to forget or shy away from but it will increase your response rates and recipients value directness – it saves time and precious attention.

seongpinas316 · 08-08-2010, 01:14 PM

be sure you didn't bought your list, be sure they are targeted, also add a unsubscribe button, do not add attachments, do not use key phrases that looks spammy.

sholing · 09-02-2010, 03:28 PM

Do not use key phrases because it looks spammy ,hope it helps you...

adr.marketing · 09-06-2010, 11:21 AM

I believe a lower number of charactors in a subject line is less likely to be picked up on a spam filter. Under 40 Charactors is best.

Also be careful of too many large images, especially if clients have the new 2010 outlook, it will ask permission to download which can be very frustrating for people who don't have a lot of time.

JohnnySaur · 09-14-2010, 03:29 AM

Do include white-listing instructions. Once readers become interested in your e-mails, they won't want to miss any of
them. Show them how to add you to their white list.

Don't misspell words or use poor grammar because it not only shows incompetence on your part, but it also reflects poorly on the quality and reputation of your brand.

usainternetmarketing · 09-14-2010, 12:00 PM

keep your subject meaning full. insert some image that maintain the interest of reader more over if you want to deliver large information then try to attach that file or information and i agree with above person that make an unsubscribe option in your mail so that people dont think as it is spam

mark25taylor · 12-01-2010, 05:24 PM

Share information like a news.

aaron56 · 01-17-2011, 11:24 PM

For ideas on compelling headlines, check out the book "Hypnotic Writing: How To Seduce and Persuade Customers with Only Your Words". It has alot of ideas for writing headlines that make readers want to open your emails.