Is article marketing worth it?

lectronic · 06-16-2009, 10:22 AM

Hiya, newbie here again!

Is article marketing worth the work, or are you better off blogging?

dave · 06-16-2009, 10:20 PM

Wow, well they're similar but not the same.

Article marketing is about providing quality content to article directories, your links are in a separate portion called the resource box (usually at the bottom of the email) rather than anywhere in the post of a blog.

Blog marketing is all about providing quality content to your own blog site or on a blog directory, the big difference is that a blog allows commenting and trackbacks, which articles don't provide.

The big plus about articles is that you can submit to multiple directories the same article and change it a bit to make it unique for the search engines. The result is more traffic and better rankings on the search engines.

Another plus with articles is that website owners go to article directories to get content for their website as it is reusable content as long as the resource box is included (which contains your pitch and link back to your website, further increasing your visibility)

With blogs, a big plus is that you can link to other blogs within your post, and they in turn link back to you, this is called a trackback.

Blogs are your own customizable pre-built website, and articles are just content but with the big plus of being duplicated many times over with links back to you.

Both should really be about providing quality information and only pitching at the bottom of the post (blog) or in a resource box (articles).

You could do both, create a blog, link the article resource box back to your blog posting for that article, with an extended version of the information in the article with more product reccomendations, then its multiplying what is going on.

As a side note, don't forget that the same is also true with forums, create a good signature with your pitch and just provide quality information on forums, and you can't go wrong.

At the end of the day its all just information and different ways of displaying it, don't get caught up in the technicalities and just go try out these things, you'll be surprised at the results!

lectronic · 06-17-2009, 09:00 AM

Wow thanks for the reply! Can i ask what is the biggest article site?

dave · 06-17-2009, 09:18 AM

I think the biggest is ezinearticles.com - be sure to check out the list of article sites here.

nichu89 · 11-19-2009, 07:49 AM

Thanks 4 d info dave...

rebeta · 03-07-2010, 11:54 AM

i see the articles from the strongest ways to get a high quality back links

jennypitts · 03-21-2010, 02:41 PM

In my opinion article marketing continues to be one of the most effective methods of Off-Page SEO. When done right, it creates valuable quality links to your site. However, it is important that these articles are of exceptional quality and have unique content. There needs to be a balance between the use of keywords within the article and the message you are trying to convey.

Now, I know ezine is the biggest article site, yet I suggest distributing your articles to other directories as well. It looks more natural and not as if you were trying to spam. Do make sure that all the articles are UNIQUE.

Jim Gillum · 04-02-2010, 11:18 PM

There are many article sites on the net.......and some are really good........
The bonus with article marketing is that they can stay on the engines for many years...
Good for long term business..

dave · 04-21-2010, 06:50 PM

You may find this interesting - its a listing of the top article directories/services:

http://marketingforums.net/alexa-top...search=article

silverpark32 · 04-30-2010, 09:37 AM

Article marketing is great. When done properly, it can get you good SE rankings.