Today's dose of marketing know-how.
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Today's dose of marketing know-how | Friday, December 12, 2025
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👋 Hello, Marketer!
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We're getting close to the end of the year. How are you feeling? Excited? Pressured? You're definitely not alone if your answer is both. The end of the year is a unique time when we're all trying to get a million things finalized while our minds are already miles away. Be patient with yourself and others!
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE FROM THE ARCHIVES
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The Secret to Scalable B2B Marketing and Sales: Business Automation
Learn how business automation enhances B2B marketing and sales by improving efficiency, personalization, and lead generation.
Read more ➔
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COMMUNITY | QUOTE
"Speaking of watered-down advertising, which is one of my phobias, I am reminded of the words… 'If it were the proper thing to water whiskey, they'd have done it that way at the distillery.'"
—Communications of an Advertising Man, by Leo Burnett
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ARTIFICIAL INTELLIGENCE
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AI Update, December 12, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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FRIDAY FORUM
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2026 B2B Marketing Strategies Friday Forum
AI is everywhere. But how exactly will you fit AI into your B2B marketing strategy for the year ahead? Join three expert-led sessions revealing proven workflows and automations that speed up and simplify your team's work so your brand can be more efficient, effective, and profitable. Sponsored by ZoomInfo.
Reserve your spot ➔
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VIDEO FROM THE ARCHIVES
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A Playbook for Marketing-Led Growth
This episode of the Marketing Smarts Live Show with Amrita Mathur provided invaluable insights for B2B marketers: from optimizing for learning to humanizing marketing efforts and regularly updating buyer personas. The approaches and tactics that Amrita outlined form a playbook for Marketing-led growth.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
What Gets Measured Gets Improved
Overwhelmed by data? Simplify! Discover how generalists and small teams can use data to effectively guide email, content, and social media marketing in this 4-part series hosted by Katie Robbert and Christopher S. Penn. PRO members get instant access.
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Upcoming Events
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DEC
12
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3 free live sessions | sponsored by ZoomInfo
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DEC
16
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45 minutes | sponsored by Notified
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JAN
16
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3 free live sessions | sponsored by Canto
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NOV
2-4
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Save 50% on your ticket to the best B2B marketing conference on the planet. (Offer ends Dec 31)
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