Today's dose of marketing know-how.
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Together with AI Data Cloud company
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Today's dose of marketing know-how | Thursday, September 25, 2025
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👋 Hello, Marketer!
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I love planning fall outings. The weather is usually beautiful and there are pumpkins everywhere. So far on my list this year: apple picking, a corn maze, a pumpkin patch, a trip to a witchy store called Spellerific (how wonderful is that?), and two different haunted forests. With more to come, I'm sure!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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CDPs Were Just the Beginning: Why Real-Time Activation Is the Next Competitive Edge
Customer expectations demand instant responses. Learn how combining CDPs with real-time activation closes gaps, reduces latency, and boosts revenue performance.
Read more ➔
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COMMUNITY | JOKE
Why don't baby lobsters like to share?
They're a little shellfish.
—Join us for B2B Forum in Boston, home of the lobster roll.
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SPONSORED ARTICLE
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Three Essential Email Campaigns for Every Nonprofit
Nonprofit organizations can maximize resources and strengthen donor relationships with automated email campaigns that nurture, thank, and retain supporters. Learn how to inspire consistent giving.
Read more ➔
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SPONSORED VIRTUAL EVENT
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Inside the Modern Marketing Data Stack 2026
Explore the key trends and technologies shaping the future of martech at this free virtual event featuring insights from marketing leaders. Learn how to navigate the impact of AI, data gravity, and privacy concerns—and get a clear, actionable road map for building a winning strategy.
Save your spot ➔
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INFOGRAPHIC
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Business Leaders' Perspectives on AI for Lead Gen
Half of business leaders expect AI to replace traditional search engines for lead generation within five years, according to recent research.
See the infographic ➔
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SPONSORED WEBINAR
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Are You Nurturing or Just Emailing? Data-Backed Ways to Revamp Your Lead Nurture
Gone are the days of one-size-fits-all buyer journeys. Customers expect personalized content to meet their needs—and your nurture sequences have to keep up. In this free webinar, discover how to create content that feels personal and relevant throughout the funnel.
Save your spot ➔
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PODCAST FROM THE ARCHIVES
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Customer Patience and 'Time to Win'
Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they can significantly influence your marketing strategy.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Position Your Brand as a Category of One
"Strategy" has a specific meaning and purpose: to put your brand in a category of one. If your brand is too similar to competitors, check out Allen Weiss's Master Class, Marketing Strategy: Finding a Sustainable, Differential Advantage. Included with your PRO membership!
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PROFS PICK—SPONSORED
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Stop Guessing, Gain Clarity, Start Building Smarter
Marketers today face mounting complexity—fragmented tools, evolving privacy regulations, and constant pressure to prove impact. The Inside the Modern Marketing Data Stack 2026 event will provide a clear path forward by unveiling exclusive new research and the core forces reshaping martech. Gain an early look at what top-performing teams will be doing differently in the year ahead. You'll receive a practical road map to design a unified, future-ready stack that delivers measurable results. Don't miss this opportunity to reset your strategy for success—register now.
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Upcoming Events
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SEP
25
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45 minutes | sponsored by ZoomInfo
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OCT
8
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Six weekly sessions that will transform how you write
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OCT
10
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3 free live sessions | sponsored by ZeroBounce
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NOV
17-19
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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