Today's dose of marketing know-how.
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Today's dose of marketing know-how | Friday, October 10, 2025
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👋 Hello, Marketer!
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I got my cats another scratching post recently. Yes, another one—we don't need to talk about how many they already have. And, they love it! It can be such a gamble (especially with cats), but man… there is no rush that can match the one you get when your beloved friends actually like the new toy you got them, is there?
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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Is Your Email Subject Line Creative... or Deceptive?
So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, therefore, illegal)?
Read more ➔
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COMMUNITY | JOKE
What do you call a headline that's the size of Italy?
Italicized.
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ARTIFICIAL INTELLIGENCE
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AI Update, October 10, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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SPONSORED
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Write Better-Performing Subject Lines—Try This Tool
The subject line is the backbone of successful emails, ensuring they get opened. This must-bookmark tool makes writing high-performing subject lines simple. It gives you accurate open rate predictions for the subject lines you input—and suggests alternatives. Give it a try!
Test your subject line ➔
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VIDEO FROM THE ARCHIVES
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B2B Email Marketing Techniques That Work Right Now
Jay Schwedelson drops a lot of truth bombs in this episode of the Marketing Smarts Live Show, and the most impressive one might just be that so-called "experts" aren't always the best source of information on email marketing.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Become a Thought Leader
Thought leaders are influential. But there's no magic behind it, just a lot of good information, organized to reveal new insights. In Using Research for Content and Thought Leadership, Michele Linn reveals how to get the pulse of your market so you can become a thought leader, too. Free for PRO members like you.
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Upcoming Events
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OCT
10
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3 free live sessions | sponsored by ZeroBounce
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OCT
15
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Session 2 of Marketing Writing Bootcamp: AI Edition
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OCT
23
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45 minutes | sponsored by Omnibound.ai
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NOV
17-19
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The countdown is on! Join us in Boston for the best B2B marketing conference on the planet.
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