Today's dose of marketing know-how.
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Together with:
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Today's dose of marketing know-how | Tuesday, November 11, 2025
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👋 Hello, Marketer!
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We had our first snow of the season last weekend. Snow in Wisconsin is, of course, inevitable. Yet in nearly every conversation (including mine), you can hear the desperation to hold on to fall for just a little longer. One of the first phrases I uttered was, "Well, at least it won’t stick around for long right now."
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Beyond AIO, AEO, GEO: Onsite Search Is the Strategic Layer You Control
AI-shaped search habits mean visitors expect instant answers, intuitive results, and trustworthy guidance. Strong onsite search now defines credibility and conversion for digital leaders.
Read more ➔
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COMMUNITY | JOKE
I've started a shipbuilding business in my attic.
And my sails are going through the roof!
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SPONSORED ARTICLE
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This 15-Minute Audit Finds Hidden Revenue in Your Video Library
Your existing videos could be worth thousands in untapped pipeline. Discover how a quick 15-minute audit helps you repurpose old webinars into fresh, revenue-driving content.
Read more ➔
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SPONSORED REPORT
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Stack Complexity to Marketing Clarity: Get Your 2026 Martech Road Map
Explore the tools and tech your marketing team needs to master, from AI trends to data best practices. Learn how to become an agent of change in an AI-driven world.
Download the report ➔
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RESEARCH
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How CMOs Are Using AI for Their Jobs
Most CMOs say they are now using AI tools at least weekly for a range of job-related tasks, including to generate copy, find useful information, and challenge their thinking, according to recent research from Dentsu Creative.
Check out the study findings ➔
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SPONSORED WEBINAR
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Playbook: Streamlining Creative Workflows From Concept to Final Delivery
Your creative workflows not flowing as well as you'd like? Two leaders from Wrike reveal the processes and automation tools their teams use to produce high-impact creative work. Steal their playbook to keep your own teams in sync and on task.
Reserve your spot ➔
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INFOGRAPHIC
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What Makes Customers Abandon Brands?
Americans say the top reasons they'll abandon a brand are because of poor quality and rude customer service, according to a recent survey.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Stories Overcome Buyer Reservations
At the other end of your B2B transaction are real, live people with emotions... and reservations. And you won't overcome their reservations with cold facts and figures alone. Ekaterina Walter shows you how to warm buyers up with a good story in B2B Storytelling for Humans: Stories That Inspire Buyers to Action. This Master Class is available now to PRO members.
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PROFS PICK—SPONSORED
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The Shifts Reshaping Martech: Emerging Trends in an AI-Driven World
Marketers need to know how martech is shifting to become agents of change in an AI-driven world. Snowflake's Modern Marketing Data Stack Report details what you need to know. The report explores the evolution of the martech ecosystem, from the beginning of end-to-end AI, to how data gravity is grounding the modern stack, to the death of the "build vs. buy" dilemma that's leading marketers to define their own architecture, and more. Get the insights you need to understand and act on emerging martech trends. Download your copy now.
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Upcoming Events
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NOV
12
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Marketing Writing Bootcamp: AI closing session with Robert Rose
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NOV
13
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45 minutes | sponsored by Wrike
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NOV
17-19
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The countdown is on! Join us in Boston for the best B2B marketing conference on the planet.
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DEC
16
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45 minutes | sponsored by Notified
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