Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, September 20, 2025
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In This Issue
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ARTICLE
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Performance Branding in B2B
Philip Kotler ("the father of modern marketing") and co-author Waldemar Pfoertsch argue that "performance branding" is reshaping B2B marketing by linking brand identity to measurable business results.
Read more ➔
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RESEARCH
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Are AI Tools Replacing Traditional Search Engines?
Although the use of AI-powered tools like ChatGPT has been growing rapidly in the US, that does not yet appear to be substantially affecting the use of traditional search engines, according to recent research.
Check out the study findings ➔
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ARTICLE
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How to Turn Subject-Matter Expertise Into Engagement: B2B Short-Form Video Content
B2B marketers are turning to subject-matter experts in short-form video to share knowledge, build trust, and connect authentically with audiences across platforms. Explore proven approaches for success.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, September 19, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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INFOGRAPHIC
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What Is 'Unbossing'? And Do Workers Want It?
"Unbossing" is a movement that seeks to shift decion-making from a hierarchical leadership structure to a decentralized, collaborative structure.
See the infographic ➔
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RESEARCH
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The Secret to Successful Employee-Advocacy Posts on LinkedIn
If employees make even small changes to the content they share on LinkedIn from their employers, they can have a big positive impact on engagement, according to recent research.
Check out the study findings ➔
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ARTICLE
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Adtech's Publisher-First Era: How SSPs Must Adapt to Survive
Adtech faces a reset as SSPs must demonstrate real value. Publishers demand transparency, performance, and partnership over volume and empty promises.
Read more ➔
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