Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, October 25, 2025
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In This Issue
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ARTICLE
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From Reach to Relevance: How B2B Marketers Are Rewriting the Advertising Playbook
AI is redefining B2B advertising and delivering measurable outcomes by connecting creativity, agility, and data intelligence to deliver what modern buyers expect.
Read more ➔
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RESEARCH
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Is AI Effective for Editing Blog Content?
Marketers are increasingly turning to AI to edit their blog content, and they're finding AI to be as effective as a team of human editors, according to recent research.
Check out the study findings ➔
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ARTICLE
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Beyond Last-Click: Attribution Models That Actually Reflect Modern Customer Journeys
Last-click attribution overlooks key interactions that influence B2B buying decisions. Explore other attribution models to understand how various channels contribute to conversions and ROI.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, October 24, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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ARTICLE
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Why CX Can't Be a Project: Build Seamless Experiences Into the DNA of Your Business
Modern CX success depends on eliminating friction and applying AI strategically to scale. Learn how to balance automation and fundamentals to build seamless customer experiences that drive growth.
Read more ➔
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INFOGRAPHIC
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The 40 Brands US Customers Feel Most Loyalty Toward
Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward in 2025, according to recent research.
See the infographic ➔
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SPONSORED ARTICLE
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How AI Is Rewriting the B2B Buyer Journey and What Marketers Can Do About It
AI is transforming how B2B buyers discover your products and services. This article explains how AEO, experimentation, and full-funnel precision can help marketers stay visible and competitive.
Read more ➔
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Upcoming Events
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OCT
29
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OCT
30
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NOV
6
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