Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, December 20, 2025
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In This Issue
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ARTICLE
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How CMOs Can Build Campaigns That Survive Launch Day and Legal Review
CMOs face rising regulatory pressure as marketing accelerates. Learn how integrating compliance into workflows helps marketing teams move faster, reduce risk, and launch campaigns built for scrutiny.
Read more ➔
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INFOGRAPHIC
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The Modern Marketing Multitasker
More than one in five marketers say their role has 10 more core responsibilities, according to a recent survey.
See the infographic ➔
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ARTICLE
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The New Marketing Playbook: Why Connection Beats Conversion Every Time
As performance marketing changes, brands must shift from chasing clicks to building trust, relevance, and cohesive brand voice across channels to win loyalty in an AI-driven landscape.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, December 19, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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RESEARCH
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The State of B2B Out-of-Home Advertising
Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what comes to mind? To find out, researchers conducted a survey of 101 senior B2B marketers.
Check out the study findings ➔
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ARTICLE
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Why Optimizing Your Affiliate Partner Mix Is Key to Programmatic Growth
Affiliate performance isn't one-dimensional. Learn how partner types contribute across the funnel and how smarter measurement prepares marketers for a programmatic affiliate future.
Read more ➔
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INFOGRAPHIC
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The Importance of Prompt Engineering for Small Businesses
Some 27% of small business owners say AI prompt engineering is already a very important skill for their business, and 53% say it's an important skill to have long-term, according to a recent survey.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
What Data Matters in 2026?
What gets measured gets managed, right? But if you're measuring the wrong metrics, you'll get the wrong outcomes! Discover the metrics that'll matter for your brand in 2026 with Katie Robbert and Christopher S. Penn in our 4-part series: Measuring What Matters: Use Data for Effective Marketing. Available now to PRO members.
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